Decisions

Partner agencies for the markets ads don't reach.

At a multi-brand group, open

open
Situation
Some markets can't be reached buyer by buyer.
Decision
For those, marketing recruits partner agencies through LinkedIn and business-targeted campaigns, rather than a sales team cold-calling. I set the terms on the partner deals; a colleague runs the relationships day to day.

Before

Before the change, drawn on the map

After

After the change, drawn on the map
This map is a diagram, not data.